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How do backlinks improve my Google ranking?

James Tennant, Managing Director, Easy Guides Australia

“They can’t buy your product if they don’t know you exist!” JT. One of the most important things you can do as a business owner is to work on your website so that you rank well when someone enters a particular search term in Google.

You can used paid Google Adwords but that can get expensive. Working on your websites search engine optimisation (SEO) will give you long term results without the need to keep paying Google for Adwords. Only about a third of people searching the net open a paid Adword link compared to those that open a generic website that is ranking highly because they have spent time on SEO.

There are many tools to improve your website’s SEO. Backlinks is one of them. A backlink is is a link from any third-party website to your own website. Also known as inbound links, backlinks help search engines understand how relevant your website is to a searchers query. Backlinks are one of the top three major ranking factors for websites. In addition to improving your organic search engine ranking, backlinks generate targeted referral traffic and help search engines index your web pages more quickly.

Easy Guides is prepared to put your site’s address on our website and create a backlink for you.

In return for creaking a backlink for you we’d like to know who has used Easy Guides training material when passing an audit. This way we both promote each other.

Please send the following to

1. List of units you’ve passed audit with using Easy Guides training materials (ASQA, TAC, VETAB etc).
2. Your website URL. eg.  We will then put your URL on our website.


Easy Guides Training materials audit guarantee

If during a government audit a customer finds that the materials purchased from Easy Guides are deficient in any way then Easy Guides at no charge to the customer will work to update the materials to be compliant with the audit. The customer will provide Easy Guides with the relevant part of the audit report outlining where updating is needed.